Get your clients attention by merging variable and promotional content with transactional
print to achieve a delivery mix of personalized information as an added value to
your communication campaign.
You do not have to be dealing with a statement or other transactional document,
it could also be a newsletter, or even an email. The key is to have exceptional
data and consistently relevant, fresh content that is personalized for the specific
A data feed would go to our database specialists who would use
a variable data solution to program the various parts of the transpromo statement.
This is where the data segmentation and message personalization comes in.
For example, males might get a statement with one graphic and a targeted message,
while females receive a totally different piece. The more data your customer has
the better because it can be segmented and analyzed to create more relevant and
more personal messaging.
Another example would be segmenting by purchasing history, offering discounts to
those who spend the most or to entice customers who might not have purchased in
a while to come in and buy from you again. Again, the customer’s goals will drive
the design and the message which is why it is so important to have a great team
working on the project. Have your customers take a refreshing interest in their
bills and statements. You have a captive audience!
Variable Data and Personalisation